Big Woods Creative » Design | Books | Photo

Aside from the Property Portfolio, here are a few more Oak Realty projects I was working on in March…

These pocket size ads are being used at trade shows and elsewhere this spring to gain new subscribers to the Heart of the Lakes Property Portfolio’s digital edition. I love these “mini ads.” It’s not the first time I’ve created them, and it won’t be the last. There are so many uses! (And the hard case for tucking a dozen in your purse, bag or car is awfully handy!) The reverse side is black with various contact information on it.

Oak was well overdue for a new mailing label for large mailers, and with some fun new print pieces being sent this Spring, I was glad to design something new that complimented the contents inside! These were printed on 6-up label stock for use with laser printers.

A new print piece being shared and mailed this year is a 12-page brochure that offers a look at Oak Realty as a company, their approach to marketing and an overview of the Heart of the Lakes area. Sort of an all-in-one, multipurpose publication. Between this project and the Property Portfolio, I definitely brushed up on my writing skills in March!

My lack of postings in March was in large part due to this project. Ready to embark on a new approach to their advertising, Oak Realty began building on the idea of a company-wide property catalog over a year ago. It took some turns along the way, but the final concept addressed the initial goals regarding cost, quality and the audience it would reach. I was excited to have this project on my plate and work through not only the creative development of what it would look like, but also help manage the distribution of its print version and digital companion once it was done. (and horray, we’re sharing it in both formats this week!)

Oak Realty’s Heart of the Lakes Property Portfolio will be published in five yearly editions, by seasons that relate closely to real estate in our area. Each issue is shared in a fun digital version (which you can view below). It is available on Oak Realty’s web site, where you can also sign-up to have each issue delivered directly to your inbox. Print copies are available by request and at a number of local establishments. The Early Spring 2010 edition, available now, is 32 pages and filled with lakeshore, residential, land and commercial opportunities available in the area and represented by Oak Realty.

Excluding books, I haven’t worked on a project of this size in awhile. It has reminded me how rewarding larger publications can be as a designer. I am anxious to hear some feedback. If you happen upon a copy, please let me know what you think. And have fun looking through the digital version! Being someone that likes to hold my work in my hands when I’m done, I was surprised how much I enjoyed developing the digital version. With cute little flipping copies to embed in blogs, facebook and other cool places, how couldn’t you love it!

The Spring Edition will be out in May. Up next, the rest of what kept me so busy in March!